1.Main objective of piece.
List three (or more) SPECIFIC things that you want the piece to do.
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2.What are the particular applications for this piece?
Brochure - Magazine - Newspaper - Web Page – Other ___________.
3.How do you intent to distribute it? _____________________________
a. What are postal rates as related to size? ______________________
b. What are Web Page requirements? _______________________________
4.Will this be used alone or in combination with other pieces?
5.Will this piece be replaced periodically with updated material?
Quantity needed? _______________ What format? __________________
6.Photographs needed? ________
Why? - Would a sketch or illustration be better? _____________
B&W or color? _____________________
Transparency or negatives? __________________
7.How will piece be reproduced? ______ Type of printing process.
8.What is budget? _____________
9.What type copy to go with photography? _________________________
10.Who will write copy? __________________________________________
11.Who is/are person(s) who will give final approval? ____________
12.Who is designated coordinator? ________________________________
13.Have you developed a list of needed photographs? _______
14.What is time frame for production? _____________
15.If you have competitors, have you seen their promotional material?
16.What are your ideas on how the piece should look?
17. Will any digital enhancement or manipulation be needed?
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